The Cambodia Tourism Board (CTB) has launched an integrated international marketing strategy across its designed four businesses (4B) channels to boost Cambodia’s presence in key source markets. This strategy aims to educate travellers, inform the travel industry, and modernise outdated perceptions of the country.
Read more:
https://www.khmertimeskh.com/501980365/ctb-goes-global-to-transform-cambodias-tourism-image/